“Over the last 13 years, La-Z-Boy has worked with many well-known consultants to provide our dealers with the finest sales training programs available. Unfortunately, it took us 10 of those years to discover The Friedman group. The customized, video supported, self-study system that we developed with them is now in its fourth printing and still going strong. It is the most successful program we have ever done, because it does one thing the others didn’t. It works!”
Tom Zollar, Director of Retail Services, La-Z-Boy Chair Co.