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Professional Retail Management Course

A Message From Harry

Retail Employee Development Course

Multiple Store Supervision Course

Sales Masters Course

2012 Seminar Schedule

For Owners & Executives

Registration Information

Seminar Location: The Friedman Center




Retail Employee Development Course  


Recruiting, Hiring, Training, Compensating &
Retaining Great Retail Salespeople.

"How do I find and hold onto good people in my stores?" If you've ever raised this question, you're not alone. Here's a fact. Turnover won't go away. It's part of retail. But, you can stack the odds of hiring and keeping top talent in your favor.

Retail guru Harry J. Friedman has created a seminar that will give you, your senior execs and managers, concrete, real-world systems and techniques for finding a staff of exceptional people and helping them build a career at your stores. The most successful retailers know that today it's your people that set you apart from the competition. Just because there are more people looking for work doesn't make it much easier to find the good ones. Find out how to develop consistency in the way you hire, train and retain great people. This seminar has more "aha!" moments and million-dollar ideas than you could ever imagine. Reserve your seats today!

SEMINAR OVERVIEW
  • The dangers of reactive recruiting and searching only when someone leaves
    • Why the more desperate you are, the more likely you'll hire the wrong salesperson
    • How to go from "frantically searching" to "selectively choosing" the best employee

  • Building a "Choice Machine" that delivers more candidates than you have openings for
    • How to pinpoint what type of salesperson you should be recruiting for your situation
    • Why selecting "qualified" salespeople can cause more pain than gain
    • 10 internal and external resources you can tap to make recruiting easier

  • How hiring the right person can add an EXTRA $50,000 to $250,000 to your annual sales
    • A proven mechanical system for interviewing that consistently gets any manager better employees
    • How to prevent hiring candidates that look good on paper, interview great – and then turn into their "evil twin" their first on the job
    • 5 great interview questions, including one that gets answers to questions you're not supposed to ask

  • Who's really right for the job?
    • Choreographing an employee profile that matches your staff's skills and talent to your customers' expectations
    • 11 big mistakes retailers make during the selection process – and how you can avoid them

  • "What if I train them and they leave?"
    – What if you don't train them - and they stay?
    • How to create a training system that sticks, even if your salespeople don't
    • Revolutionary new ways to train your staff on sales, customer service, product knowledge, operations and more

  • "Leaving so soon?"
    Uncover why your top salespeople may leave, and how to prevent it
    • Why the WIIFM factor directly relates to job satisfaction
    • What makes your people happy, what they value most, and what keeps them producing
    • The truth about retention cost vs turnover cost

  • Career Pathing: Helping your employees achieve their career goals with you – instead of your competitors
    • Do you know who wants to move up? If not, you may be losing some talented people
    • Making it FUN to work at your company and move out merchandise instead of employees




*BONUS COMPENSATION SESSION!
Owners and senior execs have the option of attending this special session with or without managers on the final afternoon of the seminar. Some prefer that their managers not take part in this session that includes compensation best practices for salespeople and managers.
  • Compensation programs that attract and retain top producers
    • How the right pay program gets you better quality applicants to choose from
    • A complete debrief of today's top retail compensation methods

  • How productivity-based pay can drive down payroll cost percentage
    • Discover how you may be discouraging extra sales, by rewarding poor performers with the same pay as top performers
    • How to handle unassisted sales and what to do when you can't track individual sales

Limited space! Call now to register or for more information
Toll-Free 888-611-4304



Very comprehensive in tackling what worries retailers most – turnover. We have walked away with some great ideas.

OshKosh B'Gosh
Kristin Fassbinder

Today's profits and tomorrow's survival will be determined by how a company hires, trains, grows and compensates employees. Our way of doing business will be permanently changed.
Ohio Valley Trading & Exchange
Ed Pennington

More efficient recruiting efforts. New ideas for compensation. Ideas for getting on track. This will help with future expansion efforts and current locations.
Sleep Train
Mike Lavelle


Register 30 days or more in advance and SAVE $50 per person! Additional savings are available for teams. Call for discount details.

The seminars are available from The Friedman Group USA. For public seminars available in our foreign markets please contact The Friedman Group office in your country directly for availability and pricing, or attend any of our public seminars in the US.

Please contact us with any logistical or travel-related questions about attending one of our events.

All seminars come with a
100% money-back guarantee.




The Friedman Group
Corporate Headquarters
Call: 888-611-4304 or 310-590-1248
Fax: 310-590-1555
E-mail: info@thefriedmangroup.com
Write: The Friedman Group
..........5759 Uplander Way
..........Culver City, CA 90230
..........USA



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