Articles
Retail Management Training Program
The outburst of the opportunities and on par challenges in the retailing world, is the result of Globalization and the resultant evolution of a whole new face of the retail businesses.
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Business Retail Trade Consulting
The Friedman Group has been providing effective business advice to the retail trade industry, by way off consulting services since 1980.
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Customer Sales Service Training
Marketing strategies change from time to time, depending upon the customers and their needs. But the most important thing .
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Retail Business Consulting
In the ever changing world of retail, it is important to learn the systems and technologies necessary to keep up with the changes so as to continuously .
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Retail Consultant
A presentation detailing your services or products can mean the difference between achieving huge success and recognition or complete disaster.
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Retail Consultants
Retail selling has radically altered over the decades and will inevitably continue to change on a constant and consistent basis.
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Retail Consulting
So what do Nokia, Toys R Us and Kodak have in common? Well, besides the obvious fact that they are market leaders in their respective fields .
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Retail Customer Service
Many customers are lost and will not renew contracts, purchase products or use the services of a company or business again where they have received inferior customer service.
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Retail Management Consultants
The retail industry is a minefield where you can quickly build a reputation up both good and bad.
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Retail Management Consulting
The Friedman Group began offer retail management consulting services in 1980, and since inception The Friedman Group have reached visionary status in assisting many small
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Retail Management Courses
The Friedman Group is an international organization geared towards providing sales and service focused consulting and training that delivers sales increases.
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Retail Management Systems
Whether you own a restaurant or a retail sales outlet, the right point of sale hardware and software can increase your sales bottom line.
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Retail Management Training Camp
Clever company owners and corporate chairmen know how vital it is to have well trained managers and employees.
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Retail Management Training Course
The world of retail is constantly changing and it is necessary for anyone in the retail sector to be able to keep up with these changes in order to continue to be .
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Retail Management Training Institutes
The Friedman Group was the brainchild of Mr Harry J Friedman, who has a vision to provide retailers the opportunity to enhance and improve their retailing abilities.
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Retail Management Training Modules
The world we live in today is a constantly changing one where the expectations of people are change on a nearly daily basis.
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Retail Management Training
As a retailer or an individual wanting to get into retail you know that the success of your store is built on the number of sales it makes.
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Retail Management
If you work in the retail industry, no matter what it is that you are currently selling through your business you are going to need to keep on top of retail management.
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Retail Sales Management Training Course
Skilled Staff mean increased productivity which results in better sales, turnover, and company image.
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Retail Sales Speakers
The Friedman group is a company specializing within the training of retail employees up to management and corporate level industry with the latest state of the art .
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Retail Sales Training Guide
Today’s money-centric world has no time for excuses or lack of professionalism, most of the decisions are made in the spur of the moment.
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Retail Sales Training
If you work within the retail industry and want to ensure the success of your company, we invite you to sign up for training with The Friedman Group.
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Retail Sales
Shopping is a great Saturday afternoon past time for most people across the world. All of us have wondered aimlessly many times with your loved one.
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Retail Selling
Any professional salesman will tell you that retail selling is no joke. Customers can be difficult and choices are easily swayed by competition.
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Retail Store Training
Retail stores are ever changing and as an owner of one you need to keep up with these changes.
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Retail Training Modules
Harry J. Friedman is a visionary who saw the need for retailers to keep up with the ever changing world of retail in order to remain successful and profitable.
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Retail Training Plan
Since their inception in 1980, The Friedman Group has assisted a wide range of retailers to achieve their full potential and implement a methodical.
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Retail Training Programs
Well trained staff is a company asset as well as a reflection of the company’s image. Sending your staff on retail training programs is vital today for retail oriented businesses.
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Retail Training
If your goal is to provide customer service of the highest quality and are looking for retail training for your staff or management, then you have discovered the right website.
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Training In Retail
It is very rare that you will find a retail store that offers customers great service while getting the sale at the same time.
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Training Metrics in Retail
The Friedman Group (www.thefriedmangroup.com) is an international organization that is revered as a premiere provider of sales.
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Are You Running Your Stores
Have you ever felt as the owner or manager that the salespeople feel like they have the right to run the business?
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Ask Mr Retail Conversion Tracking
Question: I'm currently having my salespeople track their own conversion rate, and frankly, I'm sure I'm not getting accurate figures.
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Ask Mr Retail Part
QUESTION: I recently had a serious discussion with one of my salespeople about his closing ratio.
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Ask Mr Retailbusiness Cards
QUESTION: At the last store I worked in, all of the salespeople had business cards printed with their own names.
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Avoiding Comparison Trap
Have you ever been put into the position of comparing two items during your demonstration to a customer only to end up selling nothing at all?
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Back To The Future
For many retailers moving into the future will mean taking a step back. It is becoming increasingly apparent that to survive and prosper.
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Body Language
Tuning in to your customers to identify their needs, gauge their reactions to merchandise and gather the subtle clues you’ll need to chart your course.
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Building Personal Trade
You may call yourself a salesperson, but you're also a businessperson. To be successful.
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Business Retail Trade Consulting
The Friedman Group has been providing effective business advice to the retail trade industry, by way off consulting services since 1980.
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Buyers Remorse
Somewhere in between the time that they hand you the money (or sign on the dotted line) and the time they get to your front door, a strange phenomenon occurs.
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Buying Back Merchandise
You've just closed the sale. The money is in the register or the deposit has been taken and the paperwork is done.
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Close More Sales Just Ask
Why does closing the sale evoke such emotion in the hearts and minds of salespeople?
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Communication Forgiveness Permission
If there is an issue of concern that is affecting your store, there is a logical channel to follow in the organization to seek resolution.
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Confirmations Invitations
You've just closed the sale. At this point, many salespeople make the mistake of assuming that the sale is over.
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Curse Crafty Customer
Each year I grow more curious. How are customers becoming so practiced in the fine art of dodging and avoiding salespeople?
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Customers Decide How Much Too Much
You’ve established a rapport with your customer, you’ve asked plenty of good probing questions and now it’s time for a demonstration.
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Cutting The Strings
Is a good part of your day filled with being pulled in different directions by the demands of your staff and your role as a store owner or manager?
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Delegation
I recently talked to the owner of a comic book store. His original plan was to open a second store three years after his first.
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Demonstration Secret For Success
The demonstration: that’s when it really all happens. It’s your opportunity to show your customer that you’re truly the expert they expect you to be.
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Dialing Away Buyers Remorse
Most salespeople are hesitant to do something as bold as to call their customers at home to confirm their purchase.
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Effective Communication With Customer
Effective communication is a subject that many people spend years studying. As salespeople.
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Effective Probing
Probing is often the most overlooked step in the selling process; it is also the most critical.
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Effective Visual Merchandising
To test your understanding of a few basic visual merchandising terms, take the following quiz:
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Employee Turnover
There are many causes for turnover, but the single biggest reason for turnover in retail stores today is the inability of the sales staff to be successful.
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Every Customer Counts
Satisfy the customer. The customer is always right. Make your customers “customers for life.
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Expert Kills Deal
Now and then customers will bring along a friend or relative who is considered by the customer to be more of an expert on the items they're shopping for.
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Gain Customer Trust
What causes a customer to buy from you? You can come up with all kinds of answers to this question, but it all boils down to two ingredients: trust and value.
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Handling Discount Requests
The competitive nature of the retail selling environment today is such that many retailers have had to resort to a variety of techniques to maintain their volume.
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Handling Price Issue
Several years ago, I went into a hardware store to buy a hammer. I got into a conversation with a salesperson who showed me a $25 hammer.
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Handling Returns
From a salesperson's perspective, there are few things worse than returns. Not making a sale is one thing.
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Handout Difficult Customers
The following article by Harry J. Friedman has been published in scores of retail trade magazines.
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Handout Putting Fun Into Selling
The following article by Harry J. Friedman has been published in scores of retail trade magazines.
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Holiday Shoppers
While most retailers look forward to the holiday shopping season, they may not always look forward to the shoppers.
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How Much Want To Spend
You go shopping. You’re looking for a gift. A salesperson, trying to determine what merchandise to show you, asks,
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How You Stack Up
No matter how good we are, we can always get better. What can we do as salespeople to evaluate our performance?
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Ill Be Back
Mr. and Mrs. Be-Back! Have they been to your store, too? You must remember them they like the widget.
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Indecisive Customers
“I really do have to think about this.” “I need to sleep on it, but thanks for your help.” “I just can't make up my mind!”
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Item For You
It's Monday morning, and you arrive at work. You take care of the morning paperwork, vacuum the store.
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Jus Looking
"I'm just looking!” We all hear it and we all wish we didn't. It’s a phrase that’s been around for a long time and shows no signs of fading.
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Just The Main Item
The costs involved in running a retail store are numerous. There's rent, insurance, utilities, supplies, advertising, etc.
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Knowing Prices By Memory Benefit
You're on the floor talking to a customer. Your conversation is flowing smoothly when your customer asks you the price of an item in your showcase.
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Making Conversation Making Sales
“May I help you,” “Is there anything in particular you're looking for?” Most informed salespeople no longer feel compelled to use such opening lines.
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Making Most Off Season
Here comes the off-season again. Every year, you hope it will be better and every year, it's never good enough.
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Manager Manifesto
Since 1986, The Friedman Group has held its Retail Management Training Camp, retail’s only sales management seminars, in cities throughout the U.S.
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Manpower Planning
Unless you're a large multi-store chain you probably haven't given much thought to manpower planning.
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Maximizing Christmas Sales
'Twas the day before Christmas, And all through the store, Not a salesperson was available, So I walked out the door.
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Measuring Staff Effectiveness
Imagine for a moment that you're the head coach of your favorite football team. Your team is vying for a spot in the playoffs.
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Mega Sale
Super Sales, Mega-Sales, Extravaganzas. These are not ordinary sales, but strategic marketing events designed to attract attention to your organization.
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Multiple Store Supervision
All around you, you have examples of employee excellence—people whom you can depend upon to get the job done.
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Mystery Shopping Store Measure Up
Have you ever wondered how the customer service in your store compares to that of your competition? What about other locations in your own company?
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Never Too Busy Add On
There is no doubt that the holiday shopping season is about as hectic as it gets in retail.
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New Magic Each Store
Owen Owner has a dream. He wants to start his own business and has given it much thought.
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No Bad Attitude
He's got a bad attitude. She's not a team player. He's not a very pleasant person to work with. Does this sound familiar?
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Offering Inhouse Credit
Some retailers pride themselves on offering deals to help their customers save money.
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Opening Line Not To Use
You notice a well-dressed customer walk into the store and immediately head toward the display case housing the most expensive items in the store.
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Opening Lines
If you're experiencing difficulty in opening the sale, you're well-advised to develop an inventory of opening lines.
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Opening Sale Is Physical And Verbal
Have you ever walked near a customer without even mumbling a word and still hear, “I'm just looking.
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Opening The Sale
For years I have felt that the probing process in any sales presentation is salespeople's biggest weakness.
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Overlooking What Customers Looking At
Most retailers spend a great deal of time making their stores visually appealing. Whether your merchandising style projects an opulent.
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Painting Picture Makes Customers Buy
The only thing that separates your store from other stores is you. Yep, you. Very few things separate you from anyone else in retail.
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Pitfalls Of Sales Training
Although retail organizations vary in their approaches to sales training, most ultimately fall into the same trapof trying to get their sales staff to sell the right way.
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Policy Procedure Manual
Have you ever driven past an enormous building and wondered, "How did that company get so big?
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Preventing Stealing Customers
“That’s my customer;” “She was in last week and said she’d be back;” “I spent over an hour helping him about six months ago;” “Bob stole my customer.
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Proactive Management Formula Success
"Sales are down from last year.” ”The whole industry is down.” ”It's tough right now.” "We're just trying to minimize our losses.
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Progressive Discipline
How many times have you allowed an employee to repeatedly violate a store policy without saying anything?
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Put Down Dukes Resist Defensiveness
It’s easy to be charming to pleasant customers. Responding to positive comments comes naturally to almost everyone.
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Putting Fun Into Selling
If you knew of a selling game that would cause your salespeople to do extraordinary things to increase their sales, would you take a shot at it?
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Relieve Retail Mgmt Headaches
As a retail owner or manager, it often seems that you’re so busy trying to put out the daily fires that you let certain sales standards slide.
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Responsibilities Behaviors
When a person seeks employment with your company, he or she is basically saying, "I want to work for your company.
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Rotation System
It seems that I can never get all of my paperwork, stock work and housekeeping chores done and be able to wait on all of the customers, too.
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School Is Never Out Professional
I don't know about you, but I am increasingly upset about how we, as salespeople are depicted on television.
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Selling Benefits Important To Customer
The key to successful selling is to find out what your customer wants and then deliver it!
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Selling Tips Always Ask Why
As professional retail salespeople, we are taught to ask our customers open-ended probing questions to determine their wants.
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Selling Value Customers Want
Every manufacturer includes features in their products to make them either similar to, or different from those of their competition.
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Setting Standards
Have you ever wondered why you bother to try to implement and enforce new rules that you want to become standards in your stores?
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Shopping The Competition
Selling today is remarkably different than it has been for two main reasons. First, people are more cautious about where they spend their money, and second.
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Simplify Multi Store Ops
Many district managers find that they spend more time putting out fires than focusing on what's really important: increasing sales.
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Smoke Out Customer True Objection
You've just given what has to be your greatest sales presentation ever. Your opening line cut right through your customer's resistance.
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Spiffs
Spiffs. What are they? They've been called PMs, Push Money, Promotional Money, Bonus Money.
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Standard Operating Procedures
A flight attendant who told passengers they could only get drinks for an other fifteen minutes because the plane took off late and she was supposed to be off work now?
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Store Meetings
Would your store meetings be completely unappealing if it weren’t for the donuts?
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Success Staying Busy
In the service industry, this old saying bears a lot of truth. For example, have you ever been to a restaurant during a very slow time and found that the service was equally slow?
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Switching Brands
How many times has a customer walked into your store and asked to see a brand or line that you do not carry?
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Techniques Closing
My whole goal when selling is to get the customer to say, “I'll take it,” so I don't ever have to ask, “Will you buy it?”
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Trial Close Adding On
Have you ever gone into a retail store, and while shopping for one particular item, spotted another you liked?
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Truth About Your Store
Do you know the public's perception of your customer service? Do you know what your salespeople are saying to your customers?
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Turnovers Win Win Situation
Have you ever served a customer that you couldn’t close? Of course you have. Everyone has.
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Up To You Take Control Opportunity
There are some very successful salespeople out there, retail salespeople. These people make a lot of money and enjoy their lives very much.
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What You Sayhow You Say
Words are tricky. There is no guarantee that two people believe the same words mean the same thing.
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Whatiscustomerservice
As you may well imagine, each member of my staff has a background in retail. They can't walk into any store, even as a consumer.
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Why Are Customers Resistant
The most critical step in selling may very well be your beginning dialogue.” I have heard little and read little on the subject of opening the sale.
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Why Ask Customers To Buy
If you checked the second box, this article is for you. If you chose the first box, this article is for you, too.
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Why Do Sales Training
It's generally agreed that there are three basic categories necessary to successfully operate a retail store: merchandising, advertising.
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Working Two Customers At Once
What happens when there are more customers than salespeople? In many retail selling situations, particularly with small, high-priced items such as jewelry.
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You Make Call Parti
There are a lot of professional salespeople who do an excellent job of turning shoppers into buyers.
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You Make Call Partii
If you read my article last month, you had the opportunity to come up with some solutions to situations you run into all of the time.
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You Make Call Partiii
Last month you were given the chance to play my new selling game. I gave you an assortment of scenarios.
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Auto Sales Training
Auto sales training is a powerful tool for equipping an auto company’s salespersons to win the heart of prospects with minimal effort.
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Furniture Sales Training
Furniture company also requires proper furniture sales training for its sales reps and entire team in order to achieve desirable result.
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Product Knowledge Training
Product knowledge training is what provides your salesperson with the expertise that customers expect from them.
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Product Knowledge
The general saying has it that knowledge is power – and for retailers, product knowledge is the power that can trigger massive sales.
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Retail Blog for Online Retailers
Retail blog is also a means of delivering marketing messages, press releases, relevant content as well as online commercials to prospective customers.
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Retail Courses
The right retail courses can help someone to understand all these issues and to keep their store as profitable as possible.
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Retail Management Consultant
A business owner or manager may be hesitant to hire a retail management consultant because they're not sure the work this person would do or the benefit to their company.
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Retail Management Course
A good retail management course can help any business owner or manager understand all these details and understand how to make changes in order to increase their sales.
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Retail Management Program
If you have a retail store or any type of selling establishment, you would do well to consider a retail management program.
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Retail Management Programs
If you're a store owner or have any type of retail establishment, you may want to consider checking out retail management programs and courses.
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Retail Management System
When you are heading up a retail business, and you know that the industry is extremely competitive, then you need to figure out what to do to run the most efficient retail management system.
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Retail Management Training Programs
The Friedman Group can help with their superior retail management training programs to get your team from zero to hero.
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Retail Speakers
Keeping an employee’s attention is critical during the course of a long day, especially when you are planning on having retail speakers for the event.
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Retail Store Management
Everything that The Friedman Group teaches is strategic and beneficial to your retail store management team.
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Retailing Management
There are also courses on retailing management at many colleges around the country that are available to help train students properly to manage their retail business.
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Sales Management Training
Training itself can be difficult and often the job is given to those who are experts in their field, but not experts in how to train others.
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Store Management
Going from working on a sales floor to store management is a great opportunity and doubtless, almost any candidate will jump at this chance.
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