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Privately Delivered and Customized Seminars
Why should we use a custom-tailored training program?
While off-the-shelf training programs have many practical applications, they often meet with more resistance than those customized for your organization. Customized programs eliminate the "It doesn't work for my store, my customers or me" objection, and instead reflects your organization's look, philosophies and culture.
Using our expert trainers, in-house instructional design and video production team, we can create the perfect training tools for your company based on international retail authority Harry J. Friedman's proven techniques. Our expertise is in developing and implementing retail training programs. That's all we do. No distractions. No roadblocks. We can develop a completely customized program that seamlessly dovetails one area of training into another. And we can do it faster and more cost-effectively than you might expect.
Just as important as the information, is how it's taught
The goal should not be to just “have a training program.” The goal is for trainees to be able to effectively apply what's taught—to increase sales. The Friedman Group's revolutionary Self Track training format accomplishes that goal and has dramatically increased comprehension and the ability of participants to apply the information where it counts the most: on the sales floor.
A Small Sample of Some of the Privately Delivered Friedman Seminars and Workshops
In addition to our three core seminars that are delivered publicly , the seminars below can be delivered privately at your location in one to five day formats, depending on the program selected.
- Professional Retail Selling Skills—Basic
An overview of the world’s #1 retail sales training system, created by retail authority Harry J. Friedman, this is the perfect introductory course for providing basic selling skills for your staff or brushing up on existing skills. The seminar covers everything from how to get past “no thanks, I’m just looking” resistance, to how to probe for information that builds the sale, how to deliver exciting demonstrations, add on to the sale, and handle objections, plus easy to use techniques for closing the sale and building repeat and referral business.
- Sales Masters Course—Advanced
A master’s degree in retail selling, this seminar offers an in-depth look at the sales training system used by more retailers than any other retail selling system in the world. This seminar focuses on how to assess a customer’s shopping profile and engage them in comfortable conversations that result in more sales, how the Quick Tour will set you apart from competitors, why people buy, how to match your merchandise to customers’ desires and routinely add on to the sale, how to handle customer concerns and close the sale and how to cement the sale, reduce returns, increase referrals and build loyal customers for life.
- Retail Employee Development Course
Learn how to find and hold on to great retail employees. Pinpoint the type of people you should be hiring for your stores. Discover how to build a recruiting machine that delivers more candidates than you have openings for. Learn why recruiting “qualified” salespeople can be risky. Uncover the nine most critical points to look for in analyzing job applications. Learn systems for interviewing more effectively, how to cause employees to stay longer and contribute more and how to develop compensation programs that attract and retain top producers.
- Train-the-Trainer
Most of our existing seminars and training programs, as well as custom-created programs, can be delivered in a train-the-trainer format. This format is appropriate for teaching those with a training or human resources background, or those responsible for training store-level personnel, how to deliver core subject matter competency. These very intensive train-the-trainer programs may run 3-7 days or more, depending upon the subject, and include presentation skill development as well as lecture, role plays, demonstrations, competition and other learner-based activities. A certification process involving pre- and post-testing is available to ensure that the people in the training have demonstrated their ability to deliver the training in a consistent and effective manner to your staff.
We would love the opportunity to talk with you about how we can help you build a sales-driven, high-performance organization through the use of our privately delivered and tailored training programs. Please contact us today.
The Friedman Group
Corporate Headquarters
Call: 888-611-4304 or 310-590-1248
Fax: 310-590-1555
E-mail: info@thefriedmangroup.com
Write: The Friedman Group
..........5721 Slauson Ave.
..........Suite 120
..........Culver City, CA 90230
..........USA
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