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Leadership Team
Harry J. Friedman
Founder & CEO, The Friedman Group
A retailer once said "You don't meet Harry J. Friedman you encounter him. He's outrageous, revolutionary, inventive and invigorating. His unique style shakes you up and forces you to rethink the way you sell or manage on a retail floor. Then he blows you away with scores of why-didn't-I-think-of-that techniques for turning more of your shoppers into buyers. If his vision of how a retail store should run could be bottled and delivered to every retailer in the world, retailing would be elevated to heights it has never seen."
Harry J. Friedman is an internationally acclaimed consultant specializing in retail sales and management. Since 1968, he has established himself as a super-salesman, record-breaking sales manager, owner of a successful chain of retail stores and trainer of more than 500,000 retailers.
His unique ability to share his experience in a clear and motivating manner has made him the most heavily attended speaker and most widely read author on retail sales and management in the world. Known for his entertaining but hard-hitting style, he delivers volumes of real-life, here's-how information that go far beyond motivation.
To his credit are articles published more than 500 times in national trade magazines, his best selling book "No Thanks, I'm Just Looking!" now in its eighth printing and his store management seminars attended by retailers representing well over 100,000 stores. Add to this Gold Star Selling! his just-updated DVD version of the most widely used retail selling system in the world, the Project Gold Star program a blueprint for developing a truly sales-driven retail organization and scores of other training programs, and you have one of the most prolific contributors to the success of retail stores in the world.
Mr. Friedman's special talent for demystifying retail's most puzzling sales and management issues has also made him the most talked about and sought-after consultant in the industry. Not one to rest on his laurels, he continues to sharpen his skills as he works with single store independents, mega-store giants, trade associations, manufacturers and Fortune 500 companies. As CEO and founder of The Friedman Group, his dedication to increasing retail productivity and professionalism have earned him a place as retail's foremost authority.
Jon Dickens
Principle & Chief Operating Officer, The Friedman Group
A Partner and Director of The Friedman Group since 1984, Jon is responsible for the day-to-day operation of the organization in the United States and oversees international licensees.
His retail background and broad experience in many business disciplines have resulted in his ability to lead the marketing, finance and operations divisions of The Friedman Group.
The foundation for his experience began in the marketing, advertising and communications fields, where he blended inherent creative talent with acquired business acumen to successfully achieve goals in a variety of sectors. Very well respected in the field of direct marketing, with particular expertise in the strategic practices of direct mail, seminar marketing, newsletter marketing and copywriting, Jon has used his varied experience to help The Friedman Group grow to its international prominence for more than 20 years.
Jon's previous experience includes being Vice President of Video Newsletters, Inc., a company that produced video-based communications programs, and 12 years as the Director of Advertising for a regional chain of jewelry stores headquartered in Beverly Hills, CA.
Arnold Capitanelli III
President, Business Development, The Friedman Group
Arnie has been a devoted student and implementer of The Friedman Group’s sales and management programs since 1988. He originally joined the company in 1990 as Director of Training and worked with clients of all sizes and industries, including Wolf Camera, S&K Menswear, and InterTan (Radio Shack) Australia. After leaving the company in 1994 to pursue a career in store operations, he became a Vice President for David’s Bridal. There, he was instrumental in the company’s explosive growth from 55 to over 650 wedding apparel stores nationwide. Rich in his retail experience, Arnie has achieved great success in executing performance improvement strategies through defined customer service standards, performance accountability, payroll management, customer relationship management and other methodologies.
Arnie remained dedicated to The Friedman Group’s programs through the years and has returned to share his extensive retail knowledge and passion for helping those in virtually any retail service model, develop high performance retail stores.
Amelia Lee
Vice President of Training, The Friedman Group U.S.
Amelia Lee joined The Friedman Group after 20 years of retail sales, management, and training program development experience in the cosmetics industry. Her broad experience has resulted in the ability to pinpoint client needs and provide best practice solutions to increase both the top and bottom line of retail businesses in all industries.
The skills she builds in her staff of consultants and trainers enables The Friedman Group to help retailers improve sales and customer service, store management, multi-store supervision, recruiting, hiring, training, compliance and overall strategic and tactical implementation issues.
Amelia also works closely with key clients to ensure that implementation of training and accountability initiatives at store level not only blend with existing company culture, but achieve desired goals and solutions.
Steve Previdi
Vice President of Product Development, The Friedman Group U.S.
As Vice President of Product Development for The Friedman Group, Steve is responsible for the ongoing development of products and programs that support the company's retail consulting and training services.
Steve works closely with Founder and CEO, Harry J. Friedman, in conceptualizing and creating new retail sales, management, operations and product knowledge programs, as well as developing customized materials for a broad range of retail and manufacturing clients.
He and his team of creative writers and production staff produce everything from customized video and written training programs, to policy and procedure manuals and video newsletters. He also helps provide core content for The Friedman Group's growing number of offices worldwide.
Previous experience includes the Hyatt Corporation and 10 years of retail sales and management with retail organizations such as Beau Brummel, Tiffany & Co., Bullocks and Barney's New York.
Friedman Group International Executives
Brazil: Marcos Carvalho, Principle; Fernando Lucena, President; Alexandra Sanglard, Associate Director
Argentina & Chile: Lucas Veeger & Aida Reyes, Principles
Mexico, Central America & Colombia: Moises Goldberg Drijansky, Laurence Newell & Alfonso Rodriguez Arellano, Principles
Australia: Dennis Reid, Principle
New Zealand: Mark Johnston & Kevin Phillips, Principles
South Africa: Sylvia Meyerthal, Principle
Russia: Dennis Hopple, Principle
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